DEMO TOUR PROGRAM

Ride Real. Live Berria.

Cycling doesn’t live behind glass.

It lives on real terrain — where climbs sting, gravel speaks, and speed feels honest.


Today we introduce the Berria Demo Tour, a new way to discover our bikes where they truly belong: outside, in motion, in full performance mode.


Not a showroom.

Not a parking-lot loop.

A real ride — curated, guided and unforgettable.


program designed to reveal the soul of each platform.


Expect a proper ride:

~1 hour, ~30–40 km, small groups, expert ride leaders.


Road or gravel.

Climbs, rhythm, handling, speed.

The bike, the terrain and your legs — nothing else between.


This is how you understand a Berria:

in motion, in effort, in silence and adrenaline.


Engineering meets sensation.

Precision becomes emotion.

Designed around you, not around a shop floor



Each Demo Tour stop includes:


– A curated fleet of high-end Berria bikes

– Guides and Berria team on site

– Proper routes chosen for real testing

– Dedicated setup and bike fit support

– The full Berria riding culture


You choose your bike.

You choose your slot.

You ride the way these machines are meant to be ridden.



Beyond the ride: the after-ride ritual


The Demo Tour doesn’t finish at the last pedal stroke.

We slow down together — coffee, music, conversation.


We ride to feel.

We gather to share.


Because performance matters.

But culture, community and connection matter too.


Cycling is movement — and it is also belonging.


How to join

Each event is announced individually.

A dedicated booking platform will allow you to reserve your bike, size and time slot.

These first stops inaugurate the calendar and open the program to the public, always in collaboration with selected Berria partner stores that host each activation and connect the experience with the local cycling community.


First activations — November

Barcelona · Protour BCN

Girona · Vraiveló


From there, the Berria Demo Tour will travel through some of the most authentic and meaningful cycling regions in Europe.


Across the Iberian Peninsula, the tour will pass through Andalucía —including areas like Cádiz and Sevilla, with broad horizons and southern light— continue through the open landscapes of Extremadura and La Mancha, and reach Mediterranean cycling hubs such as Valencia and the Levante coast.

It will also move inland through areas like Toledo and other regions with deep cycling heritage, before heading north toward territories where riding is a natural part of daily life.


Along the Pyrenean corridor, the tour will cross both sides of the range, reaching territories such as Gard, the Eastern Pyrenees, Rhône and Ain —places where cycling shapes landscape, rhythm and culture.


Italy will play a central role.

The Demo Tour will enter regions where cycling is identity: Emilia-Romagna, Veneto, Lombardy and the iconic Dolomites —territories defined by pure riding culture and legendary terrain.


Each stop will be hosted by an official Berria store, offering support, local knowledge and direct access to the full experience.


Additional dates and participating stores will be announced progressively.

Riders interested can contact their local Berria retailer to receive priority updates and secure their place when their region enters the calendar.


Limited spaces.

Quality over quantity.

A focused, premium experience.


Follow our Stories and channels — the first tour dates are coming very soon.


Real terrain. Real speed. Real emotion.

Ride Real. Live Berria