DEMO TOUR

REAL BIKES. REAL PEOPLE. REAL PERFORMANCE.

WHAT IS THE DEMO TOUR?

The Demo Tour is Berria’s experience program that allows you to test our high-performance bicycles in real-world conditions.

A tour that travels through some of the best cycling locations alongside selected Berria stores, where riders can discover our platforms exactly as they were designed to be ridden: on real routes, with time to feel every detail, and in small groups.

More than just a quick test ride, the Demo Tour is an opportunity to live the full Berria experience, share kilometers with other cyclists, and understand a bike where it truly makes sense: out on the terrain.

A REAL RIDING EXPERIENCE

The Berria Demo Tour is your opportunity to test our high-performance bicycles in real-world conditions.

It is not a quick test or a static trial.
It is an experience designed for you to discover how a Berria bike feels out on the road.

At each event, we provide a fleet of road and gravel bikes ready to ride. Simply choose your model, size, and time slot, book your spot, and come live the experience.
THE RIDING EXPERIENCE

Before heading out, the Berria team and the host store prepare each bike specifically for you.

We adjust the saddle, install your pedals, and walk you through the key features of the model you are about to test: its geometry, its technologies, and the character with which it was designed.

Then comes the most important part.

Hitting the road.
Feeling how it accelerates.
Discovering how it performs on the climbs, on the flats, and within the pack.
THE AFTER RIDE

The Demo Tour doesn’t end when the ride is over.

After riding, it’s time to share the experience. Chat with the brand team, exchange impressions with other riders, and dive deeper into the details of what you’ve just tested.

Coffee, conversation, and time to enjoy the moment.

Because choosing a bike is also about sharing the passion for riding.

HOW TO JOIN?

FIND YOUR EVENT

Check the upcoming Demo Tour calendar on this page.

Select your city and the host store.

Book your spot by choosing your model, size, and time slot.
BOOK YOUR SPOT

Groups are limited to ensure a high-quality experience and personalized attention.

Each event is held in collaboration with a selected Berria store, which will be your point of reference before and after the test ride.
GET READY AND RIDE

Before the event, you will receive all the necessary information.

During the event, you will live the full experience.

Afterwards, you can dive deeper into the model you tested with the shop team.