Demo Tour

DEMO TOUR 2026

REAL BIKES. REAL PEOPLE. REAL PERFORMANCE.

WHAT IS THE DEMO TOUR?

The Demo Tour is Berria’s experiential program that lets you test our high-performance bikes in real-world conditions.

It is a tour that visits some of the best cycling locations in partnership with select Berria dealers, allowing riders to discover our bike platforms exactly as they were designed to be ridden: on actual routes, in small groups, and with time to feel every detail.

More than just a quick test ride, the Demo Tour is an opportunity to live the full Berria experience, share the road with other cyclists, and truly understand the bike where it makes the most sense: out on the terrain.

A REAL CYCLING EXPERIENCE
The Berria Demo Tour is your chance to test our high-performance bikes in real-world conditions.
It is neither a quick trial nor a static test.
It is an experience designed to let you discover how a Berria bike feels out on the road.
At each event, we provide a fleet of road and gravel bikes ready to ride. Simply choose your model, size, and time slot, book your spot, and come experience it for yourself.
THE FILMING EXPERIENCE
Before you head out, the Berria team and the host shop prepare each bike for you.
We adjust the saddle, install your pedals, and explain the key features of the model you’re about to test: its geometry, its technologies, and the character with which it was designed.
Then comes the important part.
Hitting the road.
Feeling how it accelerates.
Discovering how it handles on climbs, on the flats, and within the group.
THE AFTER RIDE
The Demo Tour doesn’t end when the ride is over.
After hitting the road, it’s time to share the experience. Chatting with the brand team, comparing notes with other riders, and getting a deeper understanding of what you just tested.
Coffee, conversation, and time to savor the moment.
Because choosing a bike is also about sharing a passion for riding.

HOW TO PARTICIPATE?

LOCATE YOUR EVENT
Check the schedule for upcoming Demo Tours on this page.

Select your city and the host store.

Book your spot by choosing the model, size, and time slot.
RESERVE YOUR PLACE
Group sizes are kept small to ensure a high-quality experience and personalized attention.
Each event takes place in partnership with a selected Berria store, which will serve as your base before and after the test ride.
GET READY AND ENJOY
You will receive all the necessary information before the event.

You will enjoy the full experience during the event.

Afterwards, you can delve deeper into the model you tested with the store team.