INTERNATIONAL BIKE FESTIVAL 2026 | Berria in Misano



Three days of innovation, adrenaline and real-world testing to discover our latest creations.




Some trade shows are visited. Others are experienced. The International Bike Festival is one of the latter.

From 4 to 6 September 2026, the Misano World Circuit “Marco Simoncelli” — yes, the same asphalt where motorcycling legends have raced — will become the epicentre of European cycling for three days. More than 600 brands, thousands of cycling enthusiasts, kilometres of track and open roads where you can test real bikes, not catalogue photos.

And we’ll be there.

Why it’s worth coming

Because you understand a bike when you ride it, not when you look at it. At our stand, you’ll be able to:

  • See the new models in the range up close, before they arrive in stores.
  • Test them on the track and on the road, in the real conditions of the Misano Circuit.
  • Talk to the Berria team: engineering, product specialists and the people behind every bike.
  • Get answers to your technical questions face to face, with no intermediaries or contact forms.

No filter can replace getting on a bike and feeling how it responds through a corner.

Social Ride: ride with us on Saturday

On Saturday, 5 September, you won’t find us only at our stand. That day, we’re heading out for a ride.

We’re organising a 38.7 km road ride, starting and finishing at the Misano World Circuit, with Cara Biga as the face of the ride. It’s a unique opportunity to ride in an exceptional setting, meet people who share your passion and experience the circuit from the saddle rather than from the grandstand.

You don’t have to be a professional. You just need to be ready to ride.

One weekend, three days, one unforgettable experience

Over those three days, Misano Adriatico will be filled with people who truly live and breathe cycling: seasoned riders who have been competing all their lives, mechanics, curious visitors and those who have just bought their first road bike. That atmosphere is what makes the IBF an event people look forward to all year — not just another trade show.

If you have the opportunity to come to Misano, do it. If you can’t make it to Misano but still want to experience Berria closer to home, we have distributors all over the country ready to show you our range.