Berria appoints Anda Cycling Collective GmbH to lead expansion in Germany and Austria
Strategic partnership marks a new phase of European growth for the engineering-driven Spanish brand.
Berria continues its international expansion with the appointment of Anda Cycling Collective GmbH as its official commercial partner for Germany and Austria, effective March 2026.
This agreement represents a strategic step in Berria’s European growth roadmap. With strong consolidation in Spain and accelerating development in key markets such as France and Italy, the brand now reinforces its presence in two of the most important and performance-oriented cycling territories in Europe.
Germany and Austria represent mature markets where riders value engineering logic, precision, and products designed with intent. Berria approaches performance through clarity and criteria — not excess. Every platform is developed from a direct understanding of the rider and built around function, efficiency and measurable results.
At its core, Berria stands for high performance made accessible. The brand combines advanced engineering, premium design and racing DNA with an intelligent value proposition — delivering bikes that compete at the highest level while remaining attainable for demanding riders who seek substance over status.
The current portfolio — including the Belador aero light road platform, the Mako Evo high-performance XC platform and the Naii performance gravel range — reflects this philosophy: engineering first, clean design, and performance that speaks through behavior on the road and trail.
Anda Cycling Collective GmbH specializes in the development of premium cycling brands, with a focused approach to selective retail distribution and long-term positioning. Through this partnership, Berria aims to expand its presence in high-quality retail environments, build a carefully selected dealer network and strengthen its brand positioning across both markets.
"We see Germany and Austria as key pillars in our European strategy,” said David Vitoria, CEO of Berria. “Our ambition is clear: to position Berria as a high-performance brand that combines engineering excellence with intelligent accessibility. Partnering with Anda Cycling Collective allows us to approach these markets with expertise, structure and long-term vision.”
The collaboration will begin in March 2026, initially focused on expanding retail presence and introducing Berria’s latest platforms to selected partners across both countries.
This move reinforces Berria’s commitment to intelligent growth: expanding through carefully chosen partnerships, developing markets with clarity, and building a European presence grounded in engineering, precision and high performance without unnecessary excess.