Participate in the Local Hero program and get access to a Berria competition bike under exclusive conditions for local riders.
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Program
Berria Bikes presents the Local Hero program, an initiative created to promote talented local cyclists who want to compete on a World Cup bike.
Through the network of official Berria stores, riders can apply and opt for a Berria Mako Evo or other selected models under special conditions.
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Objective
To democratize access to high-performance bikes and connect riders with local communities and the brand's distributors. The goal is to increase Berria Bikes' visibility in competition and help generate direct sales. Applications are now open. If you are a committed rider or know one, now is the time to take the plunge.
Key Conditions
- Selection and validation by the distributor and the sales department.
- Preferential conditions for the purchase of mid-to-high-end bicycles.
- The ambassador must be linked to the store or territory of operation.
- Active use, publication, and brand visibility are required.
Benefits
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A preferential price is applied to bicycles in the "racing" range.The idea is to make racing bicycles accessible to riders who want to prove their worth in competition, so we adjust the price based on the model that best suits each one.
A preferential price applies to bikes in the "racing" range.
The idea is to make racing bikes available to riders who want to prove their worth in competition, so we adjust the price based on the model that best suits each rider. -
Customization
Bicycles can be configured with team or store colors through the IRIS Custom system (Select or Custom).
This option allows teams and stores to project a professional and cohesive image, visually differentiating them and increasing their presence in the sports arena. -
Configurator
We understand the importance of competition and want to support our teams and ambassadors in improving their performance every day with the best components. That's why we include a product variant configurator to meet these specific needs.
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Visibility
Ambassadors/teams that use Berria Bikes will contribute to greater brand visibility, thus helping to promote it in the area. This reinforces the visual identity of each team or ambassador, giving them a professional image.
How to apply?
Interested stores and/or clubs should fill out the following form with information about their store, the team, and/or the regional ambassador participating in any type of competition.
*By submitting this form, the user agrees to the processing of their personal data in accordance with Regulation (EU) 2016/679 (GDPR).
Berria Bikes guarantees that the information will be used solely for the management of the Local Hero program.
The data will not be shared with third parties outside the program.
Berria Bikes reserves the right to modify the conditions or the selection of participants at any time.
Customization Available
All bikes assigned to these programs can be customized through the IRIS system (Select or Custom), allowing you to adapt both the aesthetics and ergonomics to your preferences.
